Strategic Marketing.
Local Impact.
Accelerate business growth with strategies built for Humboldt County.
Whether you're a non-profit, small business, or an arts organization, we help clarify your brand, map your marketing, and drive measurable results.
Local Focus, Proven Results
Designed For You and Your Goals
Built for Small Teams with Heart
We know Humboldt — because we live here! Our clients see real impact with strategies tailored to our area's people and unique way of life.
We design marketing plans based on your goals, challenges, and ideal audience. No out of the box templates,
Just strategy that works.
Whether you're a solo founder or managing a lean team, our services are made to amplify your efforts without overwhelming your capacity.
What Makes Us Different.
Who We Are.
With over 20 years of experience in strategic marketing, branding, and business development, we’ve helped over 150 Humboldt-based organizations grow — not just in revenue, but in relevance.
We bring a rare mix of creative insight and practical execution, honed across industries from media and healthcare to education and the arts.
John Shermer
Founder, Creative Director
Brand Clarity
$1,000
Marketing Blueprint
$2,500
Marketing Advisor
$1,000/month
Get clear on who you are and how to say it. Includes a messaging audit, mission/vision refinement, brand voice guide, and a starter content strategy.
*free to local non-profits
How We Help.
We offer three clear services to fit your size, budget, and timeline.
A complete 12-month marketing plan tailored to your audience and growth goals. With campaign ideas, client personas, content calendar, and a strategy handoff session.
Monthly strategy calls, campaign development, content feedback, and brand guidance - when and where you need it.
What Clients Say.
Working with John was a key part of Premier Financial Group’s growth. His leadership in brand development and live financial seminars helped expand our reach, build trust with clients, and strengthen our presence in the community.
John's marketing leadership and heartfelt commitment to the Eureka Symphony played a vital role in our growth and rising recognition throughout the community. His efforts helped position the Symphony as a beloved gateway to the exhilaration and magic of live orchestral music, all right here in Humboldt County.
John was an incredible asset to our team. He brought creativity, care, and a high level of excellence to everything he touched. From social media and email campaigns to website development, graphic design, newsletters, and live events, he truly did it all and did it exceptionally well.
